It follows the life of a Louisiana family (the Robertsons) who became millionaires through the growth of a mom-and-pop, family-owned, duck and buck call business. What's special about this family is they earned their money and, even though Willie has a mansion, are not dripping in excess and attention like the Kardashians and still have morals and level-headed, non-spoiled children.
it's about what every show on television is about: MAKING MONEY
no money = no show
but to answer your real question, it features a family that became wealthy manufacturing supplies for duck hunting.
http://en.wikipedia.org/wiki/Duck_Dynast...
In short a southern christian family with a heart for God, doing what they love despite the pressure of A&E and the media.
I have seen ads for it and it's probably something like Here Comes Honey Boo Boo
